With 10 years' experience working in brand and content for some of the UK's biggest hospitality brands under her belt, Bella leads marketing for Togather's Live events. Owning the go-to-market strategy for festivals, stadia and event partnerships. Recent work includes the Palate Shift trend report and the concepts behind a number of Togather's biggest tender pitches.
Merton Council appointed Togather as their street food and bar provider for their Wimbledon Park firework display which attracts 20,000 attendees each November, alongside the Morden Park firework display which attracts roughly 10,000. Togather curated a line-up of awesome suppliers to best suit the event demographic and who were able to produce a high number of portions in the 1-2 hour service window.
Client: Merton Council
Venue: Wimbledon Common
Event type: firework display
Number of attendees: 20,000
Togather’s event management team provided end-end support which included hosting a tasting with shortlisted suppliers, and the handling of supplier documentation and their payments. The team also handled all supplier-related logistical operations such as managing power requirements, supplier placement at the venue, and overseeing load-in and de-rig. Togather provided an on-site event manager for the duration of the residency to oversee the smooth running of the event.
Togather worked closely with Merton council to curate a varied line up of suppliers to suit the event demographic. Based on the nature of the event and the short service window, suppliers were selected on their ability to turn around between 200-300 portions per hour, keeping queue times at a minimum whilst maintaining the Togather standard of quality. Togather’s bar partner handled queue management by placing a number of their staff across the site with portable beer backpacks to easily refill attendees' drinks. Togather ensured suppliers used biodegradable service wear and catered for a variety of dietary requirements such as vegetarian, vegan, halal, and gluten-free.
The awesome suppliers selected for this event were:
5x savoury (Los Tacos, Tonbo Japanese Catering, The Dough Shack, Chit Chaat Chai & Melter Meatballs)
1x dessert & coffee (Crosstown doughnuts)
1x bar (CASK)
"We were looking for new catering suppliers to improve the diversity and quality of the food on offer at our fireworks shows in Wimbledon Park and Morden Park. Togather represented excellent value for money and a good choice of suppliers that matched our brief. Our customers were really happy with the new food stalls they offered."
If you would like to learn more about how we can help your business host a spectacular event, product launch or company celebration please email our Senior Partnerships Manager Lisa at l.mifsud@togather.com. Alternatively please feel free to make an enquiry so that we can connect you with one of our dedicated event experts!
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